SOCIAL MEDIA CONTENT

BALEYNA

Moving away from static lookbooks, this social media series utilizes the kinetic energy of traditional dance to showcase garments in their elements—creating an immersive, motion-driven celebration of style and heritage

BINTANG-BINTANG BINTANG | THE BINTANG PERFUME

A visual and narrative language developed to shift the brand toward cinematic, story-driven content, gradually phasing out existing material to establish a cohesive, immersive identity

MERDEKA CAMPAIGN | THE BINTANG PERFUME

A multi-format Merdeka content library that fragments Malaysian identity into distinct, hyper-local vignettes. Spanning traditional dance, multilingual sales hustles, and raw end-of-the-month comedy, the individual pieces utilize the backdrop of local culture to personify a fragrance line through everyday Malaysian realities